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Welcome, |
eNewsletter
| January 2005 |
Welcome to
the
thirteenth
issue of the
Planned
Giving
Pulse. This
month's
issue is
sponsored by
Legacy
Leaders, a
planned
giving firm
with offices
in
Philadelphia
and Toronto.
We thank
them for
their
support and
invite other
interested
sponsors to
contact the
Editor at
editor@plannedgivingpulse.com
In this
month's
issue we
asked top
fundraisers
to identify
what they
feel will be
the trends
in the
planned
giving
industry
over the
next decade.
I'm sure
their
predictions
will
interest all
of our
readers.
Staying on
top of
current
trends and
challenges
is important
to us, so we
frequently
feature
guest
authors. In
addition,
anyone
interested
in serving
as a member
of the
Editorial
Board is
invited to
contact the
Editor.
"The best
way to
predict the
future is to
invent it."
- Alan Kay |
Suggestions for future story
topics are always welcome. We
hope you enjoy this issue.
|
Leanne Hitchcock
Editor
Planned Giving Pulse |
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January
Editorial |
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The "Good News" About the Bad News In the November 28 Issue of Philanthropy Journal Guest Column, Katya Andresen, VP of Marketing of Network for Good, wrote that Charities should focus on good news. I couldn’t agree more. Rather than focusing on good news stories, many charities have resorted to “pleas for help.”
Many are speculating that charities will experience a dry spell in giving, following the generous support towards recent natural disasters. Giving USA cites statistics that the average person gives two percent of their income charitably each year. Following this logic, argues Andresen, will people have anything left to give in December after helping victims of the tsunami, the hurricanes and the Southeast Asian earthquake?
Andresen’s point that donor fatigue creates an even greater need for marketing is well-taken. However, many charities have resorted to what Andresen terms “finger-wagging” and “hand-wringing.” Worst of all, these messages focus on the nonprofit organizations point of view, rather than the prospective donors’. |
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To read
more,
click
here. |
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To visit our website, click on
the Linran logo
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More Planned Giving, More Regulation, Increased Competition and Online Stewardship says John Elbare :
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The Planned Giving Pulse interviewed John Elbare to get his opinion on where the planned giving industry is headed over the next 10 years.
PGP (PGP) – What do you feel the trends are going to be over the next decade?
More Planned Giving
John Elbare (JE) - One of the big trends is that more charities are getting involved in planned giving. It had always been the domain mostly of universities and hospitals, and I am now seeing lots of social service and community organizations start to launch serious planned giving programs. It is rapidly becoming accepted as an important component of a fund development program. It used to be seen as a sophisticated “add on” that you could do only if you had a big staff.
Increasing Regulation and Donor Scrutiny
Over the next 10 years we are going to see much more attention and scrutiny focused on how organizations manage money and how well donor restrictions are honoured. The public has seen that some charities do not do a very good job of managing the money they have raised. There will be a lot more standardization of what people expect when they transfer a large asset to a charity. |
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To read
more,
click
here. |
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Changes in Charitable Planning Support, Demographics and Style/Products Cites Malcolm Burrows:
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The Planned Giving Pulse interviewed Malcolm Burrows, Financial Consultant,
Charities & Gift Planning, Scotia Private Client Group to get his take on where the planned giving industry is going in the next 10 years.
Planned Giving Pulse (PGP) - What are some of the trends you predict for the next 10 years in gift planning?
Malcolm Burrows (MB) – Most of the trends have probably already started.
Charitable Planning Support:
One of the key factors is more charitable planning support from professional advisors. In the past, it has been largely a charity promoted process. Charities were the primary source of information with planning options. Increasingly, we are seeing more and more professional advisors initiating the estate planning process. That is changing at a major rate and it is going to have an impact on the level of charitable planning. |
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To
read
more,
click
here.
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Capturing
Women's Wealth, Power and Influence Over the Next Decade: |
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How boom-generation women will rewrite the rules of philanthropy by Margaret May Damen
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Get ready for a philanthropic revolution. The evolution of a revolution of more than 38 million boom-generation women, the first of which turned age 60 as they made their 2006 New Year resolutions. According to statistical research, a member of the boom -generation cohort peer group born between 1946 and 1964 will celebrate a 60th birthday every seven seconds for the next 19 years. And over half of them are women. Boom-generation women make up 51% of the 77 million boomers who historians William Strauss and Neil Howe in their book “Generations” define as a “generation with a common perceived membership and a common call to destiny.” A common call to destiny magnified in the ‘60’s Cultural Revolution and echoed in Betty Freidan’s writings and Bob Dylan’s lyrics. A cultural revolution led by impatient, passionate and defiant boomers who rallied as Dylan wailed “These times are a-changing.”
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To
read
more,
click
here. |
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Ken Ramsay, President & CEO, Legacy Leaders: His thoughts on the Next Decade in Gift Planning:
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Ken Ramsay is one of the most experienced planned giving professionals in North America. The Planned Giving Pulse asked Ken about his views on the future of the planned giving industry over the next decade. Here’s what he said:
Planned Giving Pulse (PGP) - What do you predict will be the trends in the planned giving industry over the next decade?
Exponential Growth in the Planned Giving Industry
Ken Ramsay (KR) - The trends are well-established. I look at statistics a lot. I just looked at the bequest revenue in Canada and U.S. combined, $22 billion dollars combined - that’s 8-9% of the industry fundraising revenue. That has been growing over the past 10 years at a 10% annual rate. The proportion of bequest revenue as a proportion of overall fundraising revenue keeps going up. We have a very well-established trend statistically. There is every reason to believe this is going to continue. Why? The transfer of wealth that is happening.
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To read
more
click
here. |
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Planned Giving Pulse
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