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February 2010
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Welcome to the re-launching of the Planned Giving
Pulse website. This site is decicated to archiving planned giving
articles and news releases from the Legacy Leaders' website and Pulse
e-newsletter.
Find out more about the successes of Legacy Leaders and key
planned giving articles that fundraisers will find impactful and
educational. We encourage any news relating to planned giving
and invite others interested in sharing materials or sponsorship to
contact the Site Manager at
info@legacyleaders.com
The Pulse of Planned Giving would like to thank our site supporters of
Legacy
Leaders and the Canadian Fundraising & Philanthropy for all
their
help to create planned giving awareness.
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Greg Chialtas
Site Manager
Planned Giving Pulse |
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| Latest News Release |
Educating Your Donors
on the Importance of Planned Giving with Legacy Leaders Pt.1
A Legacy Leaders campaign does more than build or strengthen a
non-profit’s bequest program; it educates donors on the
importance of a planned gift and on what it can do for the charity they
passionately support. Every program over the last fifteen years has
been focused on having a sensitive donor centred conversation about
planned giving. Our planned giving telephone officers are thoroughly
trained and know how to have an insightful and meaningful conversation
on a topic that many people haven’t considered and/or feel
uncomfortable discussing.
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read more, click here. |
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Latest Planned Giving
Article
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| Free Wills Programs - the Missing Piece of
the Puzzle by Ken Ramsay |
In the January 2010 issue of Gift Planning in Canada, Ken Ramsay's
article speaks about the missing piece of planned giving...For a long
time I have been puzzled by an unexplained gap in bequest conversion
rates in proactive planned giving campaigns. When Legacy
Leaders conducts its typical bequest solicitation campaign of
supporters and affiliates of a specific charitable organization, we get
positive conversion rates in the 15% to 30% range.There have been rare
exceptions of conversion rates of over 30% but these only happen with
very passionate supporters of very emotional causes.
To subscribe to the Gift Planning in Canada newsletter and other
notable fundrasing publications, please visit www.giftplanningincanada.com
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read more, click here. |
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Planned
Giving Pulse · 425 University Avenue. ·
Suite 700 · Toronto ·
ON · M5G 1T6
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