Welcome,

eNewsletter | July 2005

Welcome to the tenth issue of the Planned Giving Pulse. This month's issue has two sponsors: Legacy Leaders, a planned giving firm with offices in Philadelphia and Toronto, and Linran Publications, publishers of fundraising/non-profit book summaries www.linran.net. We thank them for their support and invite other interested sponsors to contact the Editor at editor@plannedgivingpulse.com.

Staying on top of current trends and challenges is important to us, so we frequently feature guest authors. In addition, anyone interested in serving as a member of the Editorial Board is invited to contact the Editor. 

" If you haven't got any charity in your heart, you have the worst kind of heart trouble."                

     Hope, Bob American comedian and film actor (1903-2003)

Suggestions for future story topics are always welcome. We hope you enjoy this issue.

Leanne Hitchcock
Editor
Planned Giving Pulse

 

 CONTENTS
July Editorial
Great Cities:   Stimulating Planned Gifts in Yours
Giving USA Report:  2004 In Review; Includes First Survey on Deferred Gifts
Charitable Gift Annuities: The Market Penetration Gap
Tools to Help You Excel: Planned Giving Resources
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 ARCHIVE
February 2004
March 2004
May 2004
July 2004
September 2004
November 2004
January 2005
March 2005
May 2005
July Editorial

London:  On July 7 the world reacted in horror as news of four simultaneous bomb blasts in London reached us.  Detonated at the height of morning rush hour, three of the bombs were on trains in the London subway system and one was placed on a double decker bus.  More than 50 people are believed dead and at the time of this writing, rescuers were still searching for more people. 

Toronto:  Today as I sat eating an ice cream cone at the local suburban mall, a security officer approached me and said, Be careful.  There are people stealing over there.”  I looked over my shoulder, expecting to see someone purse snatching, to see several masked men, brandishing guns inside a jewelry store. 

After quickly getting up, I moved away from the direct line of sight and hid behind some plants from a safe vantage point as another shopper called 911.  This occurred at 1 pm in a busy shopping mall full of people, including children.
To read more about, click here.

To visit our website, click on the Linran logo        

Great Cities:

Stimulating Planned Gifts in Yours

Great cities are built on philanthropy.  And not just gifts for today:  planned gifts.  As gift planners, by instilling pride in your city through the development and promotion of the arts, sport, and cultural activities you can encourage citizens to make legacy gifts. 

In the spring issue of The Wilson Quarterly, produced by the Woodrow Wilson International Center for Scholars, Joel Kotkin writes, “Cities are humanity’s greatest creation.  They represent the ultimate handiwork of our imagination as a species and testify to our ability to reshape the natural environment in profound and lasting ways.  Cities compress and unleash the creative urges of humanity.  They are the places that, over the course of five to seven millennia, have generated most of our art, religion, culture, commerce and technology.” 

Kotkin hypothesizes that there are three critical factors which make a city great:  the sacredness of the place, the ability to offer security/project power and the stimulating role of commerce.  He believes that when these factors are present urban culture flourishes; when they weaken, cities decline.

To read more about great cities, click here.

Giving USA Report:

2004 In Review; Includes First Survey on Deferred Gifts

The Giving USA Foundation recently announced that charitable giving in the U.S. reached new heights of $248.52 billion dollars for 2004.  This year’s Giving USA report is the 50th edition.   

Of note, donations to Tsunami relief for the December 26 disaster were a small percentage of the total, less than one-half of one percent.  The majority of Tsunami relief related gifts will be counted in the 2005 figures. 

Further, Giving USA reports an increase in gifts ranging from 4 to 9 percent from four types of sources:  individual donors; bequests by deceased individuals; foundations; and corporations.

To read more about the giving USA report, click here.

Charitable Gift Annuities:  The Market Penetration Gap
By: Ken Ramsay, Legacy Leaders

Everyone loves Charitable Gift Annuities (CGA’s). Donors love them because they can make a gift and receive tax-advantageous income at the same time. Not-for-profit accountants love them because they can go on a balance sheet as a net positive asset. Executive Directors love them because their accountants love them. Planned Giving fund raisers love them because their Executive Directors love them. We all love them.  

If we can suspend our amorous feelings for CGA’s for just an instant and take a long, hard view of the CGA market, we may gain some fresh insight and maybe even love them all the more. 

Market research on CGA’s is scarce. In July 2003, The NonProfit Times published very relevant research on American households that was done in co-operation with The Social Research Institute at Boston College. It is important to note that this research was officially pulled by the publishers because of some anomalies with the results vis-ŕ-vis IRS return totals concerning Charitable Remainder Trusts. Nevertheless, with full appreciation of this fact and with the deepest apologies to the researchers/publisher, I want to cite some numbers for CGA’s because the research was brilliant and the numbers don’t exist anywhere else. They found that 3.6% of households were using CGA’s and another 12.9% were considering them for a total of 16.5% using or considering.
To read more about charitable gift annuities, click here.
Tools to Help You Excel: 
Planning Giving Resources

In today’s ever changing marketplace, it is imperative to keep on top of industry trends.  Here is a list of useful resources to assist you in that endeavour. 

Planned Giving Today www.pgtoday.com  Produce monthly Planned Giving Today Newsletter. If you can only get one publication this is the one to get. 

Planned Giving Design Center www.pgdc.com/usa  Website with news, marketing. 

National Committee on Panned Giving www.ncpg.org Official Professional Association for Gift-Planning professionals, publish the Journal of Gift Planning, member listserv. 

Association for Fundraising Professionals www.afpnet.org World's largest fundraising professional organization and offers training in all areas of development, member listserv.

To read the full article, click here.

 

 
 
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