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Welcome, |
eNewsletter
| May 2004 |
Welcome to the third issue of
the Planned Giving Pulse. This
month's issue is sponsored by
Legacy Leaders, a planned giving
firm located in Virginia,
Orlando, and Toronto. We thank
them for their support and
invite other interested sponsors
to contact the Editor at
editor@plannedgivingpulse.com
Staying on top of current trends
and challenges is important to
us, so we frequently feature
guest authors. In addition,
anyone interested in serving as
a member of the Editorial Board
is invited to contact the
Editor.
"Man can find meaning in life
only through devoting himself to
society." - Albert Einstein
(1879 - 1955)
Suggestions for future story
topics are always welcome. We
hope you enjoy this issue.
Leanne Hitchcock
Editor
Planned Giving Pulse |
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Editorial |
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Time
is
money...or
is it? |
While
surfing
the net
I came
across
an
interesting
item:
the idea
of
placing
a value
for
volunteers'
time on
a
charities
financial
statements.
The
proposal,
examined
in the
Inputs
Matter
report
by the
Charity
Finance
Directors'
Group (CFDG),
(a
professional
association
for
charities
in the
U.K),
included
a public
and
professional
consultation
process.
Although
the
majority
of CFDG
members
rejected
the idea
in
principle
or
thought
it was
impractical,
the
proposal
does
raise an
interesting
point.
Should
we be
placing
a dollar
value on
the work
volunteers
and
donors
contribute
to
charitable
and
non-profit
organizations?
With the
amount
of
volunteer-driven
activity
in
today's
charitable
sector,
this
becomes
an
intriguing
proposition
to say
the
least. |
Read
on...
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The
National
Committee on
Planned Giving
Releases Planned
Gift Valuation
Standards: |
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We
Pose the
Question,
"Is it
Appropriate
to Count
Planned
Gifts
Towards
Your
Campaign?" |
The
National
Committee
on
Planned
Giving (NCPG)
has
released
valuation
standards
for
charitable
planned
gifts.
These
standards,
the
result
of a
three-year
task
force
effort,
are
intended
to
provide
consistent
methodology
for
valuing
planned
gifts.
Although
guidelines
existed
previously
for the
accounting
of
planned
gifts,
standards
for
counting
gifts in
campaigns
and
charitable
tax
deduction
guidelines,
these
new
valuation
standards
are the
first to
provide
guidance
on the
ultimate
value of
planned
gifts to
charitable
organizations.
Previously,
there
was no
standard
uniformly
employed
in the
charitable
community,
however,
NCPG
hopes
that
planners
will
consistently
use
these
standards
to more
accurately
reflect
gift
values.
The
methodologies
employed
are
intended
to
reflect
the
current
value of
the
ultimate
purchasing
power of
the
gift.
They are
not
meant to
provide
a
comparison
of a
planned
gift
with an
outright
gift.
Although
the
standards
are not
meant to
specifically
address
campaigns,
we
thought
it would
be
interesting
to have
some
comment
on this
application.
We asked
Alex
MacKenzie,
Vice-President
and
Campaign
Manager
of the
Royal
Ontario
Museum's
Renaissance
ROM
campaign
in
Toronto
his
opinion
about
the
appropriateness
of
counting
planned
gifts
towards
campaign
goals.
"We do
not
count
planned
gifts in
the
Renaissance
ROM
Campaign
totals
due to
the
controversial
nature
of this
activity.
However,
I do
believe
counting
planned
gifts in
campaigns
may be
appropriate
under
strict
guidelines
such as
the age
of the
donor
being
approximately
75 years
or
older.
This
would
allow
the
donor to
be
recognized
for
their
contribution
during
their
lifetime
and we
have
seen the
benefits
of this
in some
organizations
in
Australia." |
To read
more
about
the
Planned
Gift
Valuation
Standards
click
here:
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Everything
is Connected to
Everything Else: |
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How
Donor-Centered
Fundraising
Can
Achieve
Dramatic
Results
in
Planned
Giving
by
Penelope
Burk,
President,
Cygnus
Applied
Research,
Inc. |
The
title of
this
article
is
translated
from an
ancient
aboriginal
saying
that is
most
commonly
applied
to the
environment.
But
"everything
is
connected
to
everything
else"
also has
an
important
implication
for
fundraisers
and a
critical
one for
those
who work
in
planned
giving.
All that
we do in
fundraising
is
designed
around
and
driven
by the
solicitation
programs
that
raise
the
money,
and that
extends
to how
the
Development
Department
is
structured.
In a
charitable
organization
that
utilizes
several
different
kinds of
fundraising
programs
to
acquire
donors
and
renew
their
support,
the
fundraising
office
is
segmented
by
program
- direct
mail is
down the
hall,
corporate
campaign
is on
your
left,
and
planned
giving
is
upstairs
to the
right.
And,
inside
those
offices
are the
Direct
Mail
Manager
and her
staff,
the
Corporate
Campaign
Director
and his
assistant,
and so
on. It's
interesting
that our
terminology
has
everything
to do
with
solicitation
methodologies
and
nothing
to do
with
donors.
Why
isn't
her
title,
"Manager
of New
Donor
Retention"
or his,
"Director
of
Partnerships
with
Compatible
Corporations"?
Organizing
Development
Departments
by
program
also
means
hiring
staff
for
their
expertise
in a
particular
type of
fundraising
and
evaluating
them
based on
the
amount
of money
they
raise in
those
isolated
programs.
This
seems
pretty
logical
if you
design
your
department
around
only
fundraisers
and
fundraising
programs,
but the
logic
doesn't
translate
to the
most
important
stakeholder
of all -
your
donors. |
Full
Story
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A
Practical Guide
to Improving
Stewardship of a
Special Event |
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Do
You Want
to
Inspire
Your
Donors
to be
More
Involved?
By Terry
Burton,
Author,
Stewardship:
Emerging
Trends
for 2004 |
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Stewardship,
often
overlooked,
sometimes
taken
for
granted,
a vital
piece of
the
puzzle
in donor
relations.
The cost
of
acquiring
new
donors
and/or
supporters
is
becoming
increasingly
expensive.
In the
transient
world of
fundraising
can you
afford
not to
steward
those
who have
chosen
to
support
your
organization? |
To
read
more
about
the
Principles
of
Stewardship,
click
here
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How
Effective is
Your Charity? |
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Hallmarks
of an
Effective
Charity |
New
guidelines
produced
by the
Charity
Commission
in the
UK,
"Hallmarks
of an
Effective
Charity"
list six
characteristics
of
effectiveness
along
with
advice
on how
to
achieve
them.
Increasing
pressure
on
charities
to
demonstrate
effectiveness
makes
these
hallmarks
good
benchmarks
for
charities
world-wide.
A
variety
of
themes
are
covered
including
governance,
recruitment,
selection
and
training
of staff
and
transparency
of
operation.
In the
Northeast,
households
with a
volunteer
in the
family
give
twice as
much to
nonprofits
as do
those
with no
volunteers,
says a
study by
Independent
Sector,
a
national
membership
and
advocacy
group
for
nonprofits. |
To read
more
about
the
Hallmarks
of an
Effective
Charity,
click
here.
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· 4th Floor · McLean · VA
· 22102
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