Demographics, Estate Tax Changes and Donor Fatigue: 
Frank Minton on the Future of Gift Planning

Editor’s Note:  The Planned Giving Pulse interviewed several industry leaders about the future of the planned giving industry.  This interview took place prior to the U.S. Presidential election. 

Frank Minton is President of Planned Giving Services, a U.S. consulting firm that serves clients in both the U.S. and Canada.  He’s been in planned giving for 28 years and has worked at two universities.   In addition to having his own consulting firm for 14 years, he co-authored Planned Giving for Canadians.  Currently he is chair of the American Council on Gift Annuities, and he is a past president of the National Committee on Planned Giving. 

Planned Giving Pulse:  What do you think will be the future of planned giving over the next 10 years? 

 

Frank Minton:  I think planned giving will continue to be very important.  Bequest giving, for example, has increased at a faster rate than individual and corporate giving.

 

The increase in planned gifts partly results from the aging of the population and the concentration of wealth in the older generation.  Also, there is now a better understanding of planned gifts than was the case a few years ago. 

 

Another factor driving planned giving is the fact that more institutions are interested in building endowments, and endowments are built to a great extent through planned gifts.  The "tax climate" in Canada has also become more favourable in recent years.

 

Pulse:  How will the U.S. Presidential election affect gift planning?

 

Minton:  The Bush administration will probably try to repeal the estate tax and make the tax cuts permanent.  Repealing the estate tax will eliminate any tax incentive for making bequests.  People will still make bequests, even without incentives, but total bequests will be less than they would have been had the estate tax not been repealed.  It’s also very possible the administration may try to move to eliminate the taxation of capital gains and dividend and tax earned income.  That would have a negative effect on certain types of planned gifts, particularly charitable remainder trusts.

 

The demographic trends are similar in both side of the border.  The tax climate is not identical.  I don’t expect to see the same diminished tax incentives in Canada.

 

Pulse:  Are there any other issues facing gift planners?

 

Minton:  There’s going to continue to be more competition for gifts.  Donors are increasingly inundated by solicitations so there is a certain donor fatigue.  Charities need to become more imaginative in how they reach donors and make their appeal.

 

 

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