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Welcome, |
eNewsletter
| November 2004 |
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Welcome to the sixth issue of
the Planned Giving Pulse. This
month's issue is sponsored by
Legacy Leaders, a planned giving
firm with offices in
Philadelphia and Toronto. We thank
them for their support and
invite other interested sponsors
to contact the Editor at
editor@plannedgivingpulse.com
In this issue, we focus on what
the future of gift planning will
be over the next decade.
Staying on top of current trends
and challenges is important to
us, so we frequently feature
guest authors. In addition,
anyone interested in serving as
a member of the Editorial Board
is invited to contact the
Editor.
Correction:
In
our last issue’s Editorial, “How
Well Do You Sleep At Night?
Standards of Practice for the
Charitable Gift Planner” we
incorrectly identified the name
of the National Committee on
Planned Giving. Their Model
Standards of Practice for the
Charitable Gift
Planner are an
important resource for gift
planners. To view the standards
and to learn about their
creation, visit:
http://www.ncpg.org/ethics_standards/model_stds.asp.
We apologize for the error.
"Man can find meaning in life
only through devoting himself to
society."
- Albert Einstein
(1879 - 1955)
Suggestions for future story
topics are always welcome. We
hope you enjoy this issue.
Leanne Hitchcock
Editor
Planned Giving Pulse |
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November
Editorial |
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Telefundraising
& the Do
Not Call
Legislation:
While
telemarketing
may be a
boon to
fundraisers,
it is a
nuisance
to
private
citizens.
How
would
you
regulate
it? |
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In the U.S., the
National Do Not Call Registry gives
members of the public the
opportunity to limit the
telemarketing calls they receive.
Telemarketers covered by the
National Do Not Call Registry have
up to three months from the date a
consumer registers to stop calling
that person.
The U.S. Federal
Trade Commission (FTC), the nation's
consumer protection agency, manages
the National Do Not Call Registry.
The Federal Communications
Commission (FCC), and state law
enforcement officials will enforce
it.
The registry was created to offer
consumers a choice regarding
telemarketing calls. The FTC's
decision to create the National Do
Not Call Registry included a
three-year review of the
Telemarketing Sales Rule (TSR). The
FTC sought feedback from interested
parties and considered over 64,000
public comments, most of which
favored creating the registry. (View
the entire record of the Rule review
at .www.ftc.gov/bcp/rulemaking/tsr/tsrrulemaking/index.htm.)
The National Do Not
Call Registry is only for personal
phone numbers. Business-to-business
calls are not covered by the
National Do Not Call Registry and
your phone number will remain on the
registry for five years from the
date you register. |
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The
National
Do Not
Call
Registry:
Should
It Apply
to
Charities?
To read
more,
click
here. |
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"Why the Next
Decade Belongs
to Gift
Planners,"
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By Ken
Ramsay,
Legacy
Leaders |
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It is
timely
to pause
and take
an
informed
look at
the
future
of Gift
Planning
in North
America.
We have
all
heard
about
the
unique
transfer
of
wealth
that is
occurring
and what
effect
it could
ultimately
have on
gifts of
assets
to
charitable
organizations.
However,
careful
discernment
also
shows a
convergence
of
significant
factors
that
point to
a rapid,
prolonged
growth
in
Planned
Gifts.
We
should
take a
quick
look at
the
state of
fund
raising
in
general
to see
how Gift
Planning
might be
in a
different
phase of
growth.
What do
we know
about
fund
raising
today?
We
should
then
look at
the
recognized
potential
of Gift
Planning
and what
factors
are
pressuring
it
today.
What
factors
are
spurring
growth,
“pulling”
from the
demand
side and
“pushing”
from the
supply
side? We
can then
conclude
with
insight,
what the
next
decade
holds
for Gift
Planning. |
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To Read
Further
Click
Here: |
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More Government
Oversight,
Estate Tax
Changes and Life
Insurance
Schemes
Predicted in
Next Decade:
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Interview
with
Debra
Ashton
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Editor’s
Note:
The
Planned
Giving
Pulse
interviewed
several
industry
leaders
about
the
future
of the
planned
giving
industry.
This
interview
took
place
prior to
the U.S.
Presidential
election.
Debra
Ashton
is
author
of
America’s
Blue
Bible of
planned
giving,
The
Complete
Guide to
Planned
Giving,
Revised
Third
Edition,
published
in
April.
She has
been the
Director
of Gift
and
Estate
Planning
for four
charities
in the
US:
Boston
College,
Boston
University,
Wheaton
College,
and WGBH/PBS.
She
started
her
career
in
planned
giving
at
Boston
Safe
Deposit
and
Trust
Company
in
1975.
In
addition
to
speaking
widely
to
planned
giving
and fund
raising
groups
in the
US and
Canada,
she has
also
published
articles
in many
fund
raising
and
planned
giving
publications.
Please
visit
her
website
at:
www.debraashton.com
Planned
Giving
Pulse:
What do
you
think
the
Future
of the
Planned
Giving
Industry
holds
over the
next
decade?
Debra
Ashton:
More
government
supervision
and
oversight
for both
charities
and
donors
is in
the
future
because
of
abuses
by
both.
Congress
is
putting
charities
and
donors
under a
microscope.
There
have
been
many
changes
in the
last
couple
of
months
with
abuse
issues
with
regard
to
donations,
most
notably
cars and
intellectual
property.
Congress
has
figured
out that
people
are
trying
to scam
the
government.
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To read
about
some of
the
other
issues
in the
future
of
planned
giving,
click
here. |
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Longevity,
Intergenerational
Wealth Transfer,
Smart Marketing
Critical Factors
in the Future: |
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Interview
with
Judith
Nichols |
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Editor’s Note: The
Planned Giving Pulse
interviewed several
industry leaders
about the future of
the planned giving
industry.
JUDITH E. NICHOLS,
Ph.D., CFRE: Judith
Nichols is a
development
practitioner, author
and consultant with
a variety of
not-for-profit
clients across the
USA, Canada,
Australia, South
America, the United
Kingdom, and Europe.
She specializes in
helping
organizations
understand the
implications of
changing
demographics and
psychographics on
fundraising,
marketing, and
membership.
Planned Giving
Pulse:
Where
is the Planned
Giving Industry
Going in the Next
Decade? Does the
next decade belong
to gift planners?
Judith Nichols:
Generally I would
say if we learn how
to market planned
giving it is very
positive. The
reason I say that is
that, in a sense, it
is going to become
the only way that
people will make
major gifts as
longevity
increases.
In reality we have
used methods for
marketing planned
giving which have
appealed to a very
small group. 94% of
all planned gifts
are straight
bequests. A lot of
people aren’t
interested in the
methods we are
promoting. We have
a long way to go. |
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To Read
Further
Click
Here |
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Demographics,
Estate Tax
Changes and
Donor Fatigue:
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Frank
Minton
on the
Future
of Gift
Planning |
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Editor’s
Note:
The
Planned
Giving
Pulse
interviewed
several
industry
leaders
about
the
future
of the
planned
giving
industry.
This
interview
took
place
prior to
the U.S.
Presidential
election.
Frank
Minton
is
President
of
Planned
Giving
Services,
a U.S.
consulting
firm
that
serves
clients
in both
the U.S.
and
Canada.
He’s
been in
planned
giving
for 28
years
and has
worked
at two
universities.
In
addition
to
having
his own
consulting
firm for
14
years,
he
co-authored
Planned
Giving
for
Canadians.
Currently
he is
chair of
the
American
Council
on Gift
Annuities,
and he
is a
past
president
of the
National
Committee
on
Planned
Giving.
Planned
Giving
Pulse:
What
do you
think
will be
the
future
of
planned
giving
over the
next 10
years?
Frank
Minton:
I think
planned
giving
will
continue
to be
very
important.
Bequest
giving,
for
example,
has
increased
at a
faster
rate
than
individual
and
corporate
giving.
The
increase
in
planned
gifts
partly
results
from the
aging of
the
population
and the
concentration
of
wealth
in the
older
generation.
Also,
there is
now a
better
understanding
of
planned
gifts
than was
the case
a few
years
ago.
Another
factor
driving
planned
giving
is the
fact
that
more
institutions
are
interested
in
building
endowments,
and
endowments
are
built to
a great
extent
through
planned
gifts. The
"tax
climate"
in
Canada
has also
become
more favorable
in
recent
years.
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To read
Frank
Minton’s
opinion
about
how the
U.S.
Presidential
election
will
affect
gift
planning,
click
here.
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Minority Giving
Higher than
General
Population: |
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Reveals
Underdeveloped
Market
for Gift
Planners |
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A new
study,
“Pathways
for
Change:
Philanthropy
Among
African
American,
Asian
American,
and
Latino
Donors
in the
New York
Metropolitan
Region”
revealed
that
ethic
donors
give
more
than the
overall
population.
The
study,
conducted
by the
Coalition
for New
Philanthropy
over a
three
year
period
(2000-2003),
interviewed
150
donors
of
colour
in New
York
City.
The
focus of
the
study
was to
understand
what
motivates
African-American,
Asian-American
and
Latino
donors
and what
they
hope to
achieve
with
their
giving.
These
donors
reported
annual
giving
totalling
more
than
$3,000,000
with
median
household
giving
of
$5,000.
Although
they
give to
community
organizations
and
churches,
they are
especially
interested
in
educational
programs
and
institutions.
In
addition,
they are
active
volunteers
and
serve as
leaders
through
fundraising
and
serving
on
Boards.
One of
the
major
findings
was a
generational
difference
in
giving
between
those
born
before
and
after
the
enactment
of the
Civil
Rights
legislation
and
immigration
reform
in the
mid-1960s.
Donors
born
before
the
reforms
tend to
give to
their
own
ethnic
communities,
while
younger
donors
give
more
broadly.
An
Underdeveloped
Market
One
finding
of
particular
note for
planned
giving
fundraisers
is that
these
donors
want to
know
more
about
philanthropic
vehicles.
There is
a large,
untapped
need for
philanthropic
advisement.
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To read
more
about
Minority
Giving:
An
Underdeveloped
Market
for Gift
Planners
click
here. |
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Planned Giving
in the Pursuit
of Happiness |
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By Dr.
Claire
Gaudiani |
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Heyman
Center
for
Philanthropy
and
Fundraising,
New York
University
Claire Gaudiani is
the author of "The
Greater Good:
How Philanthropy
Drives the American
Economy and Can Save
Capitalism" and six
other books.
She is currently
teaching at NYU's
Heyman Center for
Philanthropy and
Fundraising and was
formerly Senior
Research Scholar, at
Yale Law School.
She was also
President of
Connecticut College
for 13 years.
Planned
giving
makes
donors
investors
in the
future
–the
future
significantly
beyond
their
own
lifetimes
and in a
manner
that
benefits
themselves
as well
as
others.
They
become
the
economic
engines
of the
pursuit
of
happiness
that our
Founding
Fathers
presented
as one
of the
three
rights
inalienably
endowed
by the
Creator
to each
person.
Let me
argue
that
planned
giving
officers
can
powerfully
and
legitimately
connect
their
clients
to the
Founders
and
enable
these
donors
to see
their
patriotic
role in
modern
society.
Generosity
toward
our
fellow
citizens
feeds
innovative
risk-taking
and
economic
growth
from
which we
all
profit.
By
releasing
new
potential
in human
capital,
physical
capital
and
intellectual
capital,
individuals
who have
reaped
the
rewards
of
capitalism
are
re-investing
in
economic
growth,
democratically.
Why is
the
interplay
between
democracy
and
capitalism
so
delicate
and so
vital?
In the
United
States,
our form
of
democracy
protects
the
individual
from the
power of
the
state,
insisting
that the
state
exists
to
assure
the
greatest
amount
of
happiness
to the
largest
number
of
people.
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To read
more
about
this
philosophical
approach
to
planned
giving
and the
pursuit
of
happiness
click
here. |
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Planned Giving Pulse · 525 South 4th
Street.
· Suite 585 · Philadelphia ·
PA
· 19147-1581 |
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