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Welcome,
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e-Newsletter
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February 2004 |
Welcome to Planned Giving Pulse, the bimonthly e-
newsletter on Planned Giving. As fundraisers, we are
privileged to not only assist our donors in realizing their
contribution to society, but also to realize our own.
Providing the latest information on research, trends and
items of interest, this e-newsletter will provide a
springboard of ideas for you and your planned giving
program.
This month's issue is sponsored by Legacy Leaders, a
planned giving firm located in Toronto and Virgina. We
thank them for their support and invite other interested
sponsors to contact the Editor at
editor@plannedgivingpulse.com
Staying on top of current trends and challenges is
important to us, so we frequently feature guest
authors. In addition, anyone interested in serving as a
member of the Editorial Board is invited to contact the
Editor.
"Man can find meaning in life only through devoting
himself to society." - Albert Einstein (1879 - 1955)
Suggestions for future story topics are always
welcome. We hope you enjoy this issue.
Leanne Hitchcock
Editor
Planned Giving Pulse
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Who will lead today’s charities
tomorrow? |
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Finding Volunteer Leadership for Charitable
Organizations in the Next Generation: What You Need
to Know |
Like so many other industries, the world of non-profit
organizations is changing at an alarming speed. The
question is what are we doing to keep up? How are
charitable organizations responding to these changes?
How will these changes impact the organizations
fundraising ability?
Our society is preparing for a great
shift of wealth from one generation to another, a shift
that has already begun, but have we prepared a new
generation of volunteer leaders? Have we changed our
tactics significantly enough to meet the dramatically
changing needs of this new generation of donors and
volunteers? |
Read on...
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DDRS maximizes future
expectancies |
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New Market Research's Virtual Donor Surpasses
Traditional Research |
A new Diagnostic Discovery Research System (DDRS)
can help non-profits better understand their donors and
increase their fundraising success says Dave
Magnuson -Ford, Senior Development Officer at the
Victoria General Hospital Foundation in Winnipeg.
Traditionally, non-profits had their market research
done by outsiders. A few organizations do "in house"
research, but often then don't trust the results.
Frequently they hire Campaign Consultants to do
Feasibility Studies, however, most research is shelved
after it is received and largely ignored until it is out of
date.
When the Victoria General Hospital Foundation in
Winnipeg needed to raise funds, they decided to hire a
consulting firm to do a feasibility study. Results of the
study showed that they could only raise $1.5 million.
After implementing DDRS and conducting other
preparatory work, they have raised $3.5 million. |
To read more about Market Research and DDRS
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| Unlock the Secret of your Support |
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Steve Barr outlines how psychological profiling can
enhance your depth of knowledge about your supporters |
Fundraising professionals have in recent years been
much exercised by the conundrum of finding ways of
targeting the right prospect with an effective message
in order to produce a response in a sector where
behaviour is driven by desire.
"Social Values helps fundraising professionals to
consistently speak to donors in a manner appropriate to
their profile"
Segmentation tools have until now focused on
behavioural characteristics. They have helped identify
what should be said to whom, but have so far offered
no support for how or in what manner people should be
informed of these messages. This article explains how a
new method - Social Values - has been developed
which categorises the outlook, attitudes and beliefs of
the population, and thereby helps fundraising
professionals to consistently speak to current and
potential donors in a manner appropriate to their
psychological profile.
Creating and applying fundraising strategies across the
charitable spectrum has relied on two tools up to now -
transactional data, and third party targeting systems
and/or datasets.
Reprinted with the kind permission of
www.charitytimes.com
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Full Story
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